About Rui

Holistic Health Coach

Kootshi aka Rui da Silva climbed the corporate ladder studied more and more about health and balanced living which led him to become a certified Holistic Health Coach at Institute for Integrative Nutrition (IIN), the worlds largest nutrition school. The more he learned, the more he was convinced that so many of us are not living to our fullest potential because it’s always on someone else’s terms.

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Balanced Rebel was born in 2020 but the philosophy behind the brand has been building for over forty years.

Kootshi aka Rui da Silva climbed the corporate ladder over his impressive career, excelling for over twenty years in the telecom and satellite industry worldwide. Although he traveled 70% of the time for work, he was committed to working out daily, keeping himself in prime shape and maintaining a healthy lifestyle.

Ultimately reaching great “success”, he felt burned-out, realizing that he really wasn’t at his happiest or healthiest because everything was out of balance. Kootshi started turning inwards and studied more and more about health and balanced living which led him to become a certified Holistic Health Coach at Institute for Integrative Nutrition (IIN), the worlds largest nutrition school. The more he learned, the more he was convinced that so many of us are not living to our fullest potential because it´s always on someone else´s terms. We tend to prioritize the quantitative over the qualitative as if we must give up certain things for the sake of others. Its simply not true. Its not about fads, diets, strict regimes, or any other narrative we´ve been all forced to believe for the sake of marketing.

The profound improvement in his overall well-being once he regained the optimum lifestyle balance by reducing work related stress, managing his travel schedule, and ensuring a focus on physical activity, mental wellbeing, and emotional satisfaction, transformed not only his outlook in life, but his life itself.

Changing his perspective and going against the grain completely changed his life. He realized that we can have it all and kootshi is committed to changing the perception and ideology that you must do this or that. (whatever the latest fad is).

Balanced rebellion stands for individuality, unique personalities, ambitions and last but not least commitment to achieving the results you want, on your terms. Everyone is unique, therefore the solutions to your life challenges should be just unique.

At balanced rebel, we offer the tools to reclaim your life, on your terms, unlocking your greatest potential towards your success, one step at a time.

Reclaim your life!

Benefits of Health Coaching

People tend to hire health coaches to help them with a variety of health issues: weight loss, stress reduction, time management, sleeping disorders, digestive issues, emotional eating, improving diet and exercise, addiction, and adjusting to a life-altering health event!

Testimonials

I highly recommend working with Rui to transform your relationship to health. What I've truly enjoyed is the space to find my own relationship to all facets of health and wellbeing. From food to exercise to indulgence and play. He will help you remove any outdated beliefs like diets, etc in favor of architecting a lifestyle that meets your needs and desires of how you want to live to feel good. Away from fad diets and short-term thinking towards long-term sustainability, wellbeing and joy. He's inspired about this work, is knowledgeable and just fun to work with.

Sohail Coelho
Sohail Coelho Executive Coach | Strategic Advisor | Business & Life Expansion, USA

I started my Health Coaching with Balanced Rebel with the intent of losing weight and improving my overall health and happiness. Little did I know that losing weight became the least of my goals and my life changed a complete 180 degrees in three months. I changed my career to something I only dreamt about, connected to those I loved again on a much deeper level and became truly present in my own life. I am so much more aware and in control of my actions and my life. I have found a balance that I never had through healthier living, better nutritional choices and truly loving and respecting my body and mind, and it really was all on my terms. It's been the best thing I have ever done and I am so excited about starting this new chapter in my life.

Rala Ajakie
Rala Ajakie Chief Business Development Officer, Canada

Working with Kootshi has been really an amazing experience and awakening!

I have struggled for year with weight issues, his support has helped me overcome stages in my habits that usually take me down, the sessions we have had together have change the way I see weight loss and his support was instrumental in my results.

Suffering from Insulin resistance and not having part of my thyroid have made my journey difficult in the past.

But going on coaching sessions with Kootshi really opened my eyes and showed my that I can be in control, that I have the tools to achieve the results that I want and change the way I see this path - by being a lifestyle change rather than a diet.

His sessions have helped me on many level, either to realised what I was doing wrong or sometimes it was just talking through the medical conditions I have with someone who understands and can give me the tools to overcome them. This made the difference..

So far on my journey, my achievements are his achievements as I probably would have sabotaged myself by now and his support and knowledge have been instrumental in my results.

Isabelle Parthiot
Isabelle Parthiot Retail Operations Manager, UAE

Balanced Rebel led me through piecing together a vision for my personal health/growth and outlined a real responsibility of reaching my goals. The knowledge and motivation helped me cultivate a balance of healthy eating habits, self-care, career and exercise. I feel as if I have regained control over my life. I would recommend Balanced Rebel to anyone as it has been the catalyst for a more positive view and overall improvement of the quality of my life.

Hajer Ghareeb
Hajer Ghareeb Art Director, Miracle Graphics, Bahrain